ABOUT US
Welcome to MADSTRONG! We're a team of passionate athletes based in the heart of London, where the gym is more than just a place to train—it's our second home. Founded in 2024, MADSTRONG was born out of our deep love for fitness and our relentless pursuit of making every workout experience extraordinary.
As lifelong athletes and dedicated coaches, we've spent countless hours in the gym, perfecting our craft and guiding others on their fitness journeys. We believe that the little things can make a big difference in achieving your goals. Whether it's the right playlist, a motivational partner, or a simple yet powerful tool like great-smelling chalk that enhances your grip, these details can transform a good workout into a great one.
After years of trying various chalks that often left us with bright white hands and an unpleasant odor, we knew there had to be a more fun,better solution. We started mixing essential oils into our liquid chalk, and it wasn't long before our fellow gym-goers noticed. The excitement and positive feedback were overwhelming, so we decided to turn our idea into reality. For Powerlifting, Weight training, Rock Climbing,Strong Man,Tennis, Gymnastics or Callisthenics in the park our Product should enhance your performance.
What makes MADSTRONG truly special are our ingredients. We use natural scents from essential oils that not only enhance your grip but also surround you with an extra cloud of joy. We believe in the power of these uplifting aromas to inspire confidence and courage. So often, we underestimate ourselves—but with MADSTRONG by your side, we hope to give you that extra braveness to take on heavier weights and stand with you as you achieve every new personal record.
MADSTRONG is proud to introduce our first collection of liquid chalks, available in six unique colours and scents. At MADSTRONG, we're committed to enhancing your gym experience with products that are both functional and fun. Join us on our mission to make every workout a little bit better—one chalked-up hand at a time.
